Privacy policy

DISTINCT ONE PRIVACY POLICY

Effective Date: 04/10/2026

01Introduction

Distinct One Athleisure Pvt Ltd (hereinafter referred to as "Distinct One", "we", "us", "our") with its registered address at House No 59, 2^nd^ Floor, West Avenue Road Punjabi Bagh West, New Delhi-110026, is the "Data Fiduciary" in respect of your personal information. Distinct One is a men's apparel and activewear brand offering contemporary clothing designed for style, comfort, performance, and everyday wear. The purchase of the products provided by Distinct One can be done through the website and/or such other domain as may be operated by Distinct One from time to time -- http://www.distinctone.com/ hereinafter referred to as the ("Website").

We understand the importance of protecting the personal information of our customers (hereinafter referred to as "customer", "you", "your", "user", "Data Principal"). This Privacy Policy ("Policy") shall apply to Personal Data processed by Distinct One in connection with the Website and its related e-commerce and customer-service activities.

References in this Privacy Policy to "Personal Information" and "Personal Data" shall have the same meaning and may be read interchangeably. References to the Digital Personal Data Protection Act, 2023 ("DPDP Act") and the rules made thereunder shall apply with effect from the date on which the relevant provisions come into force, and until such date the processing of Personal Data shall continue to be governed by the Information Technology Act, 2000 and the rules made thereunder.

02What Personal Information we collect

We collect the following categories of personal information:

  • 1.Personal Identifiers: Full Name, Phone Number, Email Address,

Physical Address, Area, City, State/Union Territory and Country.

  • 2.Account Login and Device Information: Account-related information

including login identifiers, authentication information and device-related information processed through Shopify or other authorised service providers.

  • 3.Order and Transaction Information: Details of products viewed,

selected or purchased, product size or variant, quantity, shopping-cart information, order number, order history, invoice information, transaction status, discounts, cancellations, returns, exchanges, refunds and related transaction records.

  • 4.Payment Information: including credit card, debit card, and

financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details is processed through authorised third-party payment service providers. Distinct One does not store complete payment card details on its systems and may receive limited transaction details, payment confirmation and reference information necessary for order processing, reconciliation and customer support.

  • 5.Marketing and Communication Preferences: Your preferences relating

to newsletters, promotional communications, product launches, offers, email, SMS or other marketing communications, including your consent, subscription and opt-out status.

  • 6.Customer Satisfaction and survey: Answers to any information

received via queries or feedback form, emails, complaints, requests and survey response.

  • 7.Customer Reviews: Where you voluntarily submit reviews, ratings,

photographs, videos, feedback or other content through our Website or communication channels, we may process such information for publishing, customer engagement, quality improvement and marketing purposes where permitted and based on applicable consent requirements.

03How and When we collect your Personal Information

The methods by which we collect your Personal Information include but are not limited to the following:

  • 1.When you visit our Website and engage in activities such as

registration or login ,

  • 2.When you make purchases through the Website, including placing an

order, entering shipping/billing details, making a payment, requesting for a return/refund/exchange, contacting customer support,

  • 3.When you provide feedback on our Feedback Form,
  • 4.When you communicate with us through email for the purpose of

products or Website-related queries,

  • 5.When you sign up for our newsletter,
  • 6.When you communicate with us through social networking websites,

third-party applications, or similar technologies. This includes communications received through platforms such as WhatsApp, Instagram, Facebook and other social media platforms.

  • 7.When you provide information to payment processors, banks, payment

aggregators, fraud-prevention providers, courier/logistics providers and other service providers involved in completing your transaction or servicing your request.

04Use of Your Personal Information

Your Personal Information may be used or processed for the following purposes:

  • 1.To process and fulfil orders, payments, shipping, delivery, returns,

exchanges, cancellations and refunds,

  • 2.To issue invoices, maintain transaction records and comply with tax,

accounting and other legal obligations,

  • 3.To communicate order confirmations, dispatch/delivery updates,

service notices and other transactional messages,

  • 4.To respond to enquiries, complaints, grievances and customer-service

requests,

  • 5.To advertise the products of Distinct One and send you updates about

new products, special offers, and other information that may interest you at the email address you provided, where permitted under applicable law and, where required, based on your seperate consent,

  • 6.To perform studies, research, and analysis for improving our

information, services, and technologies and ensure that the content displayed is customized to your interests and preferences based on your feedback,

  • 7.To administer or otherwise carry out our obligations in relation to

any agreement you have with us,

  • 8.To respond to subpoenas, court orders, or legal processes, or to

establish or exercise our legal rights or defend against legal claims; and

  • 9.To investigate, prevent, or act regarding illegal activities,

suspected fraud, violations of our terms of use, breach of our agreement with you or as otherwise required by law.

10.

  • 11.To prevent fraudulent transactions, misuse of COD facilities,

repeated failed delivery attempts, return-to-origin instances and to maintain transaction risk records for operational decision-making.

05Legal Basis for Processing of Your Personal Information

We will only process your personal information where we have a legal basis to do so. The legal basis will depend on the purposes for which we collect and use your personal information. In each case, the legal basis will be one of the following:

  • a.Consent:

Where required under applicable law, we may process your Personal Data on the basis of your consent. Such consent shall be obtained for specified purposes and shall be free, specific, informed, unconditional and unambiguous and indicated through a clear affirmative action.

For example, we may seek your consent when you:

  • i.create or register an account on the Website;
  • ii.subscribe to newsletters, promotional communications, product

launches, offers or marketing communications;

  • iii.provide information through forms, enquiries, surveys, feedback

or other voluntary submissions;

  • iv.permit the use of non-essential cookies, analytics technologies,

advertising pixels or similar tracking technologies, where applicable; or

  • v.otherwise voluntarily provide Personal Data for a purpose for

which consent is required under applicable law.

Where Personal Data constitutes Sensitive Personal Data or Information under the SPDI Rules, we shall obtain consent for its collection and use in accordance with applicable requirements and shall collect such information only where it is considered necessary for a lawful purpose connected with our business activities.

Where processing is based upon your consent, you may withdraw such consent at any time in the manner specified in this Privacy Policy or through any consent or preference-management facility made available by

  • us.Withdrawal of consent shall not affect the lawfulness of processing

undertaken prior to such withdrawal. Upon withdrawal, we shall cease processing the relevant Personal Data unless its continued processing or retention is required or permitted under applicable law.

  • b.Personal Data Voluntarily Provided for a Specified Purpose:

To the extent permitted under the DPDP Act and applicable laws, we may process Personal Data voluntarily provided by you for the specified purpose for which such information was provided, unless you have not indicated that you do not consent to such use.

Accordingly, where you voluntarily provide your Personal Data to Distinct One for purchasing products or availing services through the Website, we may process such Personal Data to the extent reasonably necessary for that purpose, including to:

  • i.process, confirm and fulfil your orders;
  • ii.verify your contact, billing and delivery details;
  • iii.facilitate payment and receive payment confirmations;
  • iv.arrange packaging, shipment and delivery of products;
  • v.provide order, dispatch and delivery updates;
  • vi.process cancellations, returns, exchanges and refunds;
  • vii.respond to customer support requests, enquiries or complaints

relating to your order;

  • viii.maintain records relating to transactions undertaken through

the Website; and

  • ix.provide any other service expressly requested by you.

For example, where you provide your name, mobile number, email address and delivery address while purchasing apparel or activewear from the Website, we may use such information for processing the order, communicating order-related information and arranging delivery of the products requested by you.

Such processing shall remain limited to the purpose for which the Personal Data was voluntarily provided or such other processing as may otherwise be permitted under applicable law.

  • c.Compliance with law and legal obligation:

We may process, retain or disclose your Personal Data where such processing is necessary or permitted for compliance with applicable laws, statutory requirements, regulatory directions, judicial or governmental orders or other legally binding obligations.

This may include processing Personal Data for purposes such as:

  • i.maintaining invoices, transaction records, accounting records and

other records required under applicable tax, corporate, consumer protection or other laws;

  • ii.complying with lawful requests, notices, orders or directions

issued by courts, tribunals, regulatory authorities, law-enforcement agencies or governmental authorities;

  • iii.complying with any judgment, decree or order issued under

applicable law;

  • iv.detecting, investigating, preventing or responding to fraud,

unauthorised transactions, misuse of the Website, cybersecurity incidents or other unlawful activities;

  • v.establishing, exercising, enforcing or defending our contractual

or legal rights and claims; and

  • vi.complying with any other obligation imposed upon Distinct One

under applicable law.

Where Personal Data is required to be retained for compliance with applicable law, withdrawal of consent or closure of your account shall not require deletion of such Personal Data until expiry of the applicable statutory or legally necessary retention period.

  • d.Other Processing Permitted under Applicable Law

Other than as set out in sub-clause (b) and (c) above, we may also process Personal Data without obtaining separate consent where such processing falls within any "certain legitimate use" or other circumstance expressly permitted under the DPDP Act or any other applicable law, including where processing is necessary pursuant to a lawful governmental requirement, judicial order, statutory obligation, emergency or any other situation specifically recognised under applicable law.

We shall not rely upon a general or unrestricted concept of "legitimate interest" to process your Personal Data where such ground is not recognised under applicable Indian law.

In all cases, we shall endeavour to ensure that the Personal Data processed by us is adequate, relevant and limited to what is reasonably necessary for the identified purpose. We shall not process Personal Data for a new or materially different purpose requiring consent without providing the requisite notice and obtaining fresh consent, wherever required under applicable law.

Nothing contained in this Section shall authorise Distinct One to process Personal Data in a manner prohibited by applicable law.

06Third party links

The Website may contain links to third-party websites, social-media services, payment services or applications that are not controlled by us. Their collection and use of Personal Data are governed by their own privacy notices and terms. We encourage you to review those notices before providing Personal Data to such third parties. Distinct One does not control and is not responsible for the content, security or data-handling practices of such third parties, and any access to or use of such third-party websites or services is at your own risk.

07Children's Privacy

The Website is not intended for use by, and we do not knowingly collect Personal Data from, children below 18 years of age. Purchases and customer accounts are to be undertaken only by persons legally competent to contract. Where the Website is accessed by a person below 18 years of age, such access must be under the supervision of a parent or lawful guardian.

08Term of storage of Personal Information

We take diligent measures to ensure that the personal information you provide us is retained only for as long as necessary for the purpose for which it was collected, and for satisfying any legal, accounting or reporting requirements or as required by any applicable law.

Where you withdraw your consent to receive marketing communications or exercise an available opt-out, we will cease sending such communications and may retain limited information necessary to record and honour your opt-out preference.

09Sharing and Transferring of Personal Information

  • 1.We may share Personal Data, only to the extent reasonably necessary

for the purposes described in this Privacy Policy, with Shopify and its authorised service providers; payment gateways, banks and payment processors; courier, logistics, warehousing and fulfilment partners; cloud-hosting, IT, cybersecurity and customer-support providers; email, SMS and communication service providers; analytics and advertising service providers, where enabled; professional advisers; and governmental, regulatory, judicial or law-enforcement authorities where disclosure is required or permitted by applicable law.

  • 2.Where a service provider processes Personal Data on our behalf, we

shall endeavour to ensure that appropriate contractual, confidentiality and security obligations are implemented in accordance with applicable law. Where a third party independently determines the purposes and means for which it processes your Personal Data, such processing shall additionally be governed by that third party's own privacy policy and applicable legal obligations.

  • 3.Personal Data may be processed, stored or accessed outside India

where our technology, hosting, payment or other service providers operate internationally. Any such transfer shall be undertaken in accordance with the requirements applicable under the SPDI Rules and, upon their applicability, the DPDP Act and Rules thereunder, including any restrictions or requirements prescribed by the Central Government from time to time. Such transfer shall be undertaken only where the recipient ensures the same level of data protection as is required under applicable Indian law and where the transfer is necessary for the performance of a lawful contract with you or you have consented to such transfer.

10Your Rights and Control over your Personal Information

We respect your legal rights in relation to your personal data. Distinct One is committed to protecting them and ensuring compliance if you wish to exercise any of the rights under the DPDP Act and the Digital Personal Data Protection Rules, 2025, and other applicable laws.

  • i.Right to access information -- You have the right to obtain

> information about the personal data we hold about you at any time, > and such further information as applicable law requires us to > provide.

  • ii.Right to withdraw consent -- You have a right to withdraw consent at

> any time from further processing your data.

  • iii.Right of grievance redressal -- You have a right to grievance

> redressal regarding processing of your Personal Data or the > exercise of your rights.

  • iv.Right of correction and erasure-- You have the right to request

> correction of your personal data if the information is incorrect, > including the right to have incomplete personal data completed, > and to request erasure of your personal data where it is no longer > necessary for the purpose for which it was collected, unless its > retention is required under applicable law.

  • v.Right to Nominate-- You have the right to nominate another

> individual who may exercise your rights in the event of your death > or incapacity, in the manner permitted by law.

To exercise any of your above-mentioned rights, please contact the Data Protection/Grievance Officer whose details are set out in the Contact details for data protection inquiries section below. In exercising these rights, you shall furnish only authentic and verifiably correct information, shall not impersonate any other person and shall not raise any false or frivolous grievance or complaint.

We will respond to your access request as soon as reasonably possible and/or as per the applicable timeframes laid down by the respective privacy laws/regulations. Should we not be able to respond to your access request within thirty (30) days, or such other period as may be prescribed under applicable law, after receiving your access request, we will inform you in writing of the same as soon as practically possible. If we are unable to provide you with your Personal Information or to make a correction requested by you, we shall inform you of the reasons why we are unable to do so (except where we are not required to do so under the law).

Please note that depending on the request that is being made, we will only need to provide you with access to the Personal Information contained in the documents requested, and not to the entire documents themselves.

You have the right to withdraw your consent at any point, provided such withdrawal of the consent is intimated to us through the Data Protection/Grievance Officer whose details are set out in the Contact details for data protection inquiries section below, or through any consent or preference-management facility made available by us, the ease of withdrawal being comparable to the ease with which the consent was given. Once you withdraw your consent to share the Personal Information collected by us, we shall have the option not to fulfil the purposes for which the said Personal Information was sought, and we may discontinue the services, or those parts of the Website, for which the withdrawn consent was necessary.

11Security

The security of your Personal Information is important to us. We take reasonable technical and organisational measures to protect the Personal Information processed by us against unauthorised access, disclosure, alteration, misuse or loss. Access to Personal Information is restricted to authorised personnel and service providers on a need-to-know basis and only for purposes connected with providing our products and services, processing orders, customer support and other legitimate business purposes. Customer account authentication credentials are managed and processed through authorised third-party platforms, including Shopify, and Distinct One does not independently access or store customer passwords. We rely on appropriate security measures implemented by our technology and service providers for safeguarding such information. We periodically review our security practices and implement appropriate safeguards considering the nature of Personal Information processed and applicable legal requirements.

12Use of Cookies

  • 1.The Website may use cookies, pixels, tags, local storage and similar

technologies placed by Distinct One, Shopify or authorised third parties to enable essential Website functionality, maintain shopping carts and sessions, remember preferences, improve security, analyse Website performance and usage and, where enabled and permitted, measure or personalise advertising and marketing activities.

  • 2.Types of cookies;

- Strictly Necessary Cookies: required for core Website, cart, checkout, security and session functions.

- Functional Cookies: remember choices and improve convenience and Website functionality.

- Analytics/Performance Cookies: help us understand Website traffic, usage patterns and performance.

- Advertising/Marketing Technologies: may measure campaigns or support personalised/non-personalised advertising where such tools are enabled and permitted.

Where consent is required for non-essential cookies or similar technologies, such technologies will be managed in accordance with the consent/preferences presented to you. You may also control certain cookies through your browser settings. Blocking strictly necessary cookies may affect Website functionality.

  • 1.If you would like to find out more about cookies, including how we

use them and what choices are available to you, please refer to our Cookie Policy.

13Interpretations

This Policy is written in English and supersedes any other translated version of the same document or the meaning it may imply.

14Modifications to this Privacy Policy

This Policy may be changed or updated occasionally to meet the applicable requirements and standards. Therefore, customers are encouraged to visit this page regularly to remain informed about the changes on the Website. Modifications will be effective on the day they are posted or on such later date as may be notified, and the Effective Date at the top of this document will be updated accordingly. Where any modification materially affects the processing of your Personal Data undertaken on the basis of your consent, we will notify you and, where required under applicable law, obtain your fresh consent.

15Contact details for data protection inquiries

For any questions, concerns, or requests relating to this Policy or to Distinct One's processing of your Personal Data, including the exercise of Data Principal rights, please contact:

Data Protection Contact

Name: Vinmre Batra

Email: support@distinctone.com

Telephone number: +919622676315

Working Hours: 10 am- 6 pm

All correspondence should be clearly marked: "Data Protection Inquiry -- DISTINCT ONE" to facilitate prompt handling.

Distinct One will make reasonable efforts to respond to all data protection-related queries in a timely and transparent manner.

DISTINCT ONE ATHLEISURE PVT LTD

distinctone.com

REGISTERED ADDRESS: house no 59, 2nd floor, west avenue road Punjabi bagh west, new delhi-110026